{"id":796,"date":"2021-09-27T11:43:24","date_gmt":"2021-09-27T08:43:24","guid":{"rendered":"https:\/\/clickstar.me\/blog\/zh\/?p=796"},"modified":"2021-09-27T11:54:53","modified_gmt":"2021-09-27T08:54:53","slug":"%e5%a6%82%e4%bd%95%e5%a2%9e%e5%8a%a0%e6%b5%81%e9%87%8f%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/clickstar.me\/blog\/zh\/post\/796","title":{"rendered":"\u5982\u4f55\u589e\u52a0\u6d41\u91cf\uff1f"},"content":{"rendered":"

\u672c\u6587\u8ba8\u8bba\u4e86\u63d0\u9ad8\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u6d41\u91cf\u7684\u6240\u6709\u53ef\u884c\u65b9\u6cd5\uff0c\u5e76\u6307\u51fa\u4e86\u9020\u6210\u6211\u4eec\u7cfb\u7edf\u4e2d\u6d41\u91cf\u51cf\u5c11\u7684\u4e3b\u8981\u539f\u56e0\u3002<\/p>\n

\u76ee\u5f55<\/h5>\n

1.\u6d41\u91cf\u51cf\u5c11\u7684\u539f\u56e0<\/a>
\n2. \u589e\u52a0\u6d41\u91cf\u7684\u65b9\u6cd5<\/a>
\n<\/a><\/p>\n

\u6d41\u91cf\u51cf\u5c11\u7684\u539f\u56e0<\/h2>\n

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\u5982\u679c\u662fiOS\u63a8\u9001\u65e5\u5386\u5e7f\u544a\u6a21\u5f0f\u7684\u6d41\u91cf\u53d1\u751f\u4e86\u51cf\u5c11\u7684\u60c5\u51b5\uff0c\u90a3\u4e48\u8fd9\u5c31\u610f\u5473\u7740\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u5728CPC\u6307\u6807\u4e0b\u5df2\u7ecf\u5f00\u59cb\u5931\u53bb\u7ade\u4e89\u529b\u4e86\uff0c\u56e0\u4e3a\u8fd9\u4e00\u6a21\u5f0f\u91c7\u7528\u7684\u662f\u4ef7\u9ad8\u8005\u5f97\u7684\u62cd\u5356\u65b9\u5f0f\u3002\u8fd9\u610f\u5473\u7740\uff0cCPC\u51fa\u4ef7\u6700\u9ad8\u7684\u8425\u9500\u6d3b\u52a8\u5c06\u4f1a\u83b7\u5f97\u8fd9\u4e00\u5e7f\u544a\u6295\u653e\u5b9a\u4f4d\u4e0b\u7684\u6240\u6709\u6d41\u91cf\u768490%\u4ee5\u4e0a\u3002\u6bd4\u5982\uff0c\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u8bbe\u7f6e\u4e86\u4e00\u4e2a\u5355\u6b21\u70b9\u51fb10\u5206\u94b1\u7684\u7ade\u6807\u4ef7\u683c\uff0c\u800c\u4e14\u5728\u8fc7\u53bb\u7684\u51e0\u5929\u4e2d\uff0c\u8fd9\u4e2a\u7ade\u6807\u4ef7\u683c\u5728\u62cd\u5356\u4e2d\u4e00\u76f4\u90fd\u662f\u6700\u9ad8\u7684\uff0c\u56e0\u6b64\uff0c\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u4e5f\u4e00\u76f4\u90fd\u80fd\u591f\u83b7\u5f97\u6700\u5927\u7684\u6d41\u91cf\uff0c\u4f46\u662f\u5728\u67d0\u4e00\u65f6\u523b\uff0c\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u4e5f\u52a0\u5165\u4e86\u7ade\u6807\uff0c\u5e76\u628a\u76f8\u540c\u5e7f\u544a\u5b9a\u4f4d\u4e0b\u7684\u7ade\u6807\u4ef7\u683c\u8bbe\u6210\u4e86\u5355\u6b21\u70b9\u51fb15\u5206\u94b1\uff0c\u8fd9\u5bfc\u81f4\u4e86\u7cfb\u7edf\u5c06\u6240\u6709\u7684\u6d41\u91cf\u90fd\u5206\u914d\u7ed9\u4e86\u4ed6\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u800c\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u5c31\u5728\u90a3\u4e2a\u65f6\u523b\u4e0d\u518d\u83b7\u5f97\u6d41\u91cf\u3002<\/p>\n

\u5982\u679c\u662f\u63a8\u9001\u901a\u77e5\u5e7f\u544a\u6a21\u5f0f\u7684\u6d41\u91cf\u53d1\u751f\u4e86\u51cf\u5c11\u7684\u60c5\u51b5\uff0c\u90a3\u4e48\u539f\u56e0\u57fa\u672c\u662f\u76f8\u540c\u7684\uff0c\u53ea\u4e0d\u8fc7\u8fd9\u4e00\u6a21\u5f0f\u4e0b\u7684\u7ade\u6807\u662f\u4ee5CPM\u4e3a\u6307\u6807\u7684\u3002\u56e0\u6b64\uff0c\u9020\u6210\u6d41\u91cf\u51cf\u5c11\u7684\u539f\u56e0\u4e3b\u8981\u6709\u4e24\u4e2a\uff0c\u5206\u522b\u662f\uff1a
\n\u2014 \u5e7f\u544a\u65b0\u9c9c\u5ea6\u7684\u964d\u4f4e\uff0c\u8fd9\u4f1a\u9020\u6210CTR\u7684\u964d\u4f4e\uff0c\u8fdb\u800cCPM\u4e5f\u4f1a\u964d\u4f4e
\n\u2014 \u56e0\u4e3a\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u9488\u5bf9\u60a8\u7684\u5e7f\u544a\u6295\u653e\u5b9a\u4f4d\u8bbe\u7f6e\u4e86\u9ad8\u5f97\u591a\u7684\u7ade\u6807\u4ef7\u683c\u800c\u9020\u6210\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u7ade\u6807\u5931\u8d25\u3002<\/p>\n

\u4ee5\u4e0a\u539f\u56e0\u5bf9\u91cd\u5b9a\u5411\u5e7f\u544a\u6a21\u5f0f\u4e5f\u4e00\u6837\u9002\u7528\u3002\u8fd9\u4e00\u6a21\u5f0f\u7684\u7ade\u6807\u4e5f\u662f\u91c7\u7528\u4ef7\u9ad8\u8005\u5f97\u7684\u65b9\u5f0f\u3002\u7ade\u6807\u65f6\u51fa\u4ef7\u6700\u9ad8\u7684\u8425\u9500\u6d3b\u52a8\u5c06\u83b7\u5f97\u603b\u6d41\u91cf\u768490%\u4ee5\u4e0a\u3002<\/p>\n

\u60a8\u53ef\u4ee5\u6838\u5b9e\u60a8\u8425\u9500\u6d3b\u52a8\u7684CPM\u3001CPC\u548cCTR\u6307\u6807\uff0c\u5e76\u901a\u8fc7\u4f7f\u7528\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u8bbe\u7f6e\u4e0b\u7684\u4f30\u7b97\u5668\u5c06\u5b83\u4eec\u4e0e\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u76f8\u5e94\u6307\u6807\u8fdb\u884c\u6bd4\u8f83\uff1a
\n\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435<\/p>\n

\u9020\u6210\u6d41\u91cf\u51cf\u5c11\u7684\u539f\u56e0\u8fd8\u6709\u4e00\u4e2a\uff0c\u90a3\u5c31\u662f\u60a8\u7684\u8d26\u6237\u4f59\u989d\u3002\u5982\u679c\u60a8\u7684\u8d26\u6237\u4f59\u989d\u4e0d\u8db3200\u7f8e\u5143\u7684\u8bdd\uff0c\u90a3\u4e48\u7cfb\u7edf\u5c31\u4f1a\u9650\u5236\u6d41\u91cf\u8f6c\u5316\u7684\u901f\u5ea6\u3002\u8fd9\u4e00\u529f\u80fd\u662f\u6839\u636e\u4ee5\u4e0b\u4f59\u989d\u7b49\u7ea7\u6765\u8fdb\u884c\u76f8\u5e94\u64cd\u4f5c\u7684\uff1a
\n\u4f4e\u4e8e200\u7f8e\u5143
\n\u4f4e\u4e8e150\u7f8e\u5143
\n\u4f4e\u4e8e100\u7f8e\u5143
\n\u4f4e\u4e8e50\u7f8e\u5143
\n\u7b49\u7ea7\u8d8a\u4f4e\uff0c\u7cfb\u7edf\u653e\u51fa\u7684\u6d41\u91cf\u5c31\u8d8a\u5c11\uff0c\u6d41\u91cf\u8f6c\u5316\u7684\u901f\u5ea6\u4e5f\u8d8a\u6162\u3002<\/p>\n

\u8425\u9500\u6d3b\u52a8\u4e0b\u7684\u9650\u989d\u529f\u80fd\uff08\u5929\u3001\u5c0f\u65f6\u548c\u603b\u989d\uff09\u4e5f\u662f\u4f7f\u7528\u4e86\u540c\u6837\u7684\u539f\u5219\u3002
\n<\/a><\/p>\n

\u589e\u52a0\u6d41\u91cf\u7684\u65b9\u6cd5<\/h2>\n

\u6211\u4eec\u7684\u7cfb\u7edf\u6709\u4e00\u7ec4\u4e0e\u5404\u4e2a\u8425\u9500\u6d3b\u52a8\u6a21\u5f0f\u4e0b\u7684\u6d41\u91cf\u5206\u914d\u76f8\u5173\u7684\u7279\u6b8a\u529f\u80fd\uff0c\u56e0\u6b64\uff0c\u57fa\u4e8e\u8fd9\u4e9b\u529f\u80fd\uff0c\u6211\u4eec\u4e3a\u60a8\u51c6\u5907\u4e86\u4e00\u4e9b\u5efa\u8bae\uff0c\u4ee5\u5e2e\u52a9\u60a8\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u7684\u6d41\u91cf\u3002<\/p>\n

\u5efa\u8bae\u5217\u8868\uff1a<\/em>
\n\u2014 \u4e3a\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u4e0a\u4f2010-20\u4e2a\u6d3b\u8dc3\u5e7f\u544a\u3002\u8fd9\u80fd\u591f\u8ba9\u60a8\u7684\u5e7f\u544a\u5728\u7528\u6237\u7684iOS\u65e5\u5386\u4e2d\u5360\u636e\u66f4\u591a\u7684\u4f4d\u7f6e\uff0c\u540c\u65f6\u8fd8\u80fd\u63d0\u9ad8\u60a8\u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\uff0c\u53e6\u5916\u8fd8\u6709\u907f\u514d\u63a8\u9001\u901a\u77e5\u5f62\u5f0f\u7684\u5e7f\u544a\u7684\u6548\u679c\u6d88\u8017\u8fc7\u5feb\u7684\u60c5\u51b5\u3002\u4f7f\u7528\u5e7f\u544a\u6279\u91cf\u4e0a\u4f20\u529f\u80fd\u4ee5\u52a0\u5feb\u6b64\u6d41\u7a0b\u3002
\n\"https:\/\/clickstar.me\/blog\/en\/wp-content\/uploads\/2021\/08\/word-image-38.png\"<\/p>\n

\u2014 \u786e\u4fdd\u60a8\u7684\u7ade\u6807\u4ef7\u683c\u662f\u6839\u636e\u4f30\u7b97\u5668\u7ed9\u51fa\u7684\u5efa\u8bae\u503c\u8bbe\u5b9a\u7684\uff0c\u5982\u679c\u60a8\u7684\u7ade\u6807\u4ef7\u683c\u8fdc\u4f4e\u4e8e\u4f30\u7b97\u503c\u7684\u8bdd\uff0c\u90a3\u4e48\u60a8\u9700\u8981\u63d0\u9ad8\u60a8\u7684\u7ade\u6807\u4ef7\u683c\u81f3\u4e0e\u4f30\u7b97\u503c\u76f8\u5f53\u3002
\n\u2014 \u5c06\u60a8\u7684CTR\u548cCPM\u6307\u6807\u4e0e\u4f30\u7b97\u5668\u4e2d\u7684\u5e73\u5747\u503c\u8fdb\u884c\u6bd4\u8f83\uff0c\u5982\u679c\u60a8\u7684\u6307\u6807\u8fdc\u4f4e\u4e8e\u5e73\u5747\u503c\u7684\u8bdd\uff0c\u90a3\u4e48\u60a8\u5c31\u9700\u8981\u5c1d\u8bd5\u4f7f\u7528\u65b0\u5e7f\u544a\uff0c\u6216\u8005\u662f\u63d0\u9ad8\u60a8\u7684\u7ade\u6807\u4ef7\u683c\u4ee5\u589e\u52a0\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u7684CPM\u3002
\n\u2014 \u5728\u540c\u4e00\u4e2a\u5e7f\u544a\u6295\u653e\u5730\u57df\u548c\u64cd\u4f5c\u7cfb\u7edf\u4e0b\u4ee5\u5b50\u65f6\u95f4\u6bb5\u6765\u62c6\u5206\u8425\u9500\u6d3b\u52a8\uff0c\u5982\u4e0b\uff1a
\n1\u8425\u9500\u6d3b\u52a8 — \u4ec5\u5728\u8ba2\u9605\u7b2c\u4e00\u5929\u6295\u653e
\n2\u8425\u9500\u6d3b\u52a8 — \u4ec5\u5728\u8ba2\u9605\u7b2c\u4e8c\u5929\u6295\u653e
\n3\u8425\u9500\u6d3b\u52a8 — \u4ec5\u5728\u8ba2\u9605\u7b2c\u4e09\u5929\u6295\u653e
\n4\u8425\u9500\u6d3b\u52a8 — \u5728\u8ba2\u9605\u7b2c\u56db\u5929\u6295\u653e
\n5\u8425\u9500\u6d3b\u52a8 — \u5728\u8ba2\u9605\u7b2c\u4e94\u5929\u6295\u653e
\n6\u8425\u9500\u6d3b\u52a8 — \u5728\u8ba2\u9605\u7b2c6-14\u5929\u6295\u653e
\n7\u8425\u9500\u6d3b\u52a8 — \u5728\u8ba2\u9605\u7b2c15-30\u5929\u6295\u653e
\n8\u8425\u9500\u6d3b\u52a8 — \u5728\u8ba2\u9605\u7b2c31-365\u5929\u6295\u653e
\n\u5728\u8425\u9500\u6d3b\u52a8\u8bbe\u7f6e\u4e2d\u4f7f\u7528\u4ee5\u4e0b\u529f\u80fd\uff1a
\n\"https:\/\/clickstar.me\/blog\/en\/wp-content\/uploads\/2021\/08\/word-image-39.png\"<\/p>\n

\u7136\u540e\u8bbe\u5b9a\u5fc5\u8981\u7684\u5e7f\u544a\u6295\u653e\u5b9a\u4f4d\u53c2\u6570\uff0c\u5e76\u6839\u636e\u4f30\u7b97\u5668\u7ed9\u51fa\u7684\u4ef7\u683c\u4e3a\u6bcf\u4e2a\u8425\u9500\u6d3b\u52a8\u8bbe\u7f6e\u7ade\u6807\u4ef7\u683c\u3002
\n\u2014 \u4fdd\u6301\u60a8\u7684\u8d26\u6237\u4f59\u989d\u4e0d\u5c11\u4e8e200\u7f8e\u5143\uff0c\u56e0\u4e3a\u5982\u679c\u60a8\u7684\u4f59\u989d\u5c11\u4e8e200\u7f8e\u5143\u7684\u8bdd\uff0c\u7cfb\u7edf\u5c31\u4f1a\u5f00\u59cb\u9650\u5236\u6d41\u91cf\u8f6c\u6362\u7684\u901f\u5ea6\u3002
\n\u2014 \u79fb\u9664\u5bf9\u60a8\u8425\u9500\u6d3b\u52a8\u7684\u6240\u6709\u9650\u989d\u8bbe\u7f6e\uff1a
\n\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435<\/p>\n

\u2014 \u53e6\u5916\u542f\u7528\u4e00\u4e2a\u91c7\u7528\u4e86\u76f8\u540c\u8bbe\u7f6e\u53c2\u6570\uff0c\u4f46\u662f\u9488\u5bf9\u5916\u90e8\u5e73\u53f0\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n

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