{"id":774,"date":"2021-09-26T17:36:36","date_gmt":"2021-09-26T14:36:36","guid":{"rendered":"https:\/\/clickstar.me\/blog\/zh\/?p=774"},"modified":"2021-09-26T17:36:36","modified_gmt":"2021-09-26T14:36:36","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88ctr%e5%92%8ccr%e4%bc%9a%e9%99%8d%e4%bd%8e%ef%bc%8c%e5%a6%82%e4%bd%95%e9%81%bf%e5%85%8d%e8%bf%99%e7%a7%8d%e6%83%85%e5%86%b5%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/clickstar.me\/blog\/zh\/post\/774","title":{"rendered":"\u4e3a\u4ec0\u4e48CTR\u548cCR\u4f1a\u964d\u4f4e\uff0c\u5982\u4f55\u907f\u514d\u8fd9\u79cd\u60c5\u51b5\uff1f"},"content":{"rendered":"

\u5f88\u591a\u5e7f\u544a\u5546\u7ecf\u5e38\u4f1a\u78b0\u5230CTR\uff08\u70b9\u51fb\u901a\u8fc7\u7387\uff09\u548cCR\uff08\u8f6c\u5316\u7387\uff09\u7b49\u6307\u6807\u6025\u5267\u4e0b\u964d\u7684\u60c5\u51b5\u3002\u672c\u6587\u8be6\u7ec6\u63cf\u8ff0\u4e86\u9020\u6210\u8fd9\u79cd\u60c5\u51b5\u7684\u6240\u6709\u539f\u56e0\uff0c\u5e76\u8ba8\u8bba\u4e86\u4e3a\u907f\u514d\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\u800c\u5e94\u8be5\u91c7\u53d6\u7684\u63aa\u65bd\u3002<\/p>\n

\u76ee\u5f55<\/h5>\n

1.CR\u548cCTR\u964d\u4f4e\u7684\u4e3b\u8981\u539f\u56e0<\/a>
\n2. \u907f\u514d\u6307\u6807\u964d\u4f4e\u7684\u5efa\u8bae<\/a>
\n<\/a><\/p>\n

CR\u548cCTR\u964d\u4f4e\u7684\u4e3b\u8981\u539f\u56e0<\/h2>\n

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\n1) \u60a8\u7684\u8425\u9500\u6d3b\u52a8\u5728\u67d0\u6b21\u62cd\u5356\u4e2d\u5904\u4e8e\u52a3\u52bf\uff08\u7ade\u4e89\u5bf9\u624b\u8bbe\u7f6e\u4e86\u66f4\u9ad8\u7684\u7ade\u6807\u4ef7\u683c\uff09\u3002
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2) \u5e7f\u544a\u6548\u679c\u7684\u964d\u4f4e\uff08\u5bf9\u4e8e\u4e00\u4e2a\u6295\u653e\u76ee\u6807\u4e3a\u8ba2\u9605\u671f\u9650\u5927\u4e8e7\u5929\u7684\u63a8\u9001\u901a\u77e5\u8425\u9500\u6d3b\u52a8\u6765\u8bf4\uff0c\u8fd9\u79cd\u60c5\u51b5\u5f88\u5e38\u89c1\uff09\u3002
\n\u8fd9\u5176\u5b9e\u5f88\u7b80\u5355\u3002\u60a8\u7684\u5e7f\u544a\u5728\u4e00\u6bb5\u65f6\u95f4\u4ee5\u540e\u53ef\u80fd\u4f1a\u8ba9\u7528\u6237\u611f\u5230\u201c\u538c\u70e6\u201d\uff0c\u56e0\u4e3a\u7528\u6237\u4f1a\u4ee5\u4e00\u4e2a\u7279\u5b9a\u7684\u9891\u7387\uff08\u6bd4\u5982\u4e00\u5929\u4e00\u6b21\uff09\u770b\u5230\u60a8\u7684\u5e7f\u544a\u3002\u56e0\u4e3aCTR\u7684\u964d\u4f4e\uff0c\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u5728\u62cd\u5356\u65f6\u7684\u4f18\u52bf\u4e5f\u4f1a\u964d\u4f4e\uff0c\u8fd9\u53ef\u80fd\u5c31\u4f1a\u9020\u6210\u6d41\u91cf\u548cCR\u7684\u964d\u4f4e\u3002<\/p>\n

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\n\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435
\n<\/a><\/p>\n

\u907f\u514d\u6307\u6807\u964d\u4f4e\u7684\u5efa\u8bae<\/h2>\n

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\u5efa\u8bae\u5217\u8868\uff1a<\/em>
\n\u2014 \u4e3a\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u4e0a\u4f2010-20\u4e2a\u6d3b\u8dc3\u5e7f\u544a\u3002\u8fd9\u80fd\u591f\u8ba9\u60a8\u7684\u5e7f\u544a\u5728\u7528\u6237\u7684iOS\u65e5\u5386\u4e2d\u5360\u636e\u66f4\u591a\u7684\u4f4d\u7f6e\uff0c\u540c\u65f6\u8fd8\u80fd\u63d0\u9ad8\u60a8\u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\uff0c\u53e6\u5916\u8fd8\u6709\u907f\u514d\u63a8\u9001\u901a\u77e5\u5f62\u5f0f\u7684\u5e7f\u544a\u7684\u6548\u679c\u6d88\u8017\u8fc7\u5feb\u7684\u60c5\u51b5\u3002\u4f7f\u7528\u5e7f\u544a\u6279\u91cf\u4e0a\u4f20\u53ef\u52a0\u5feb\u6b64\u6d41\u7a0b\u3002
\n\"https:\/\/clickstar.me\/blog\/en\/wp-content\/uploads\/2021\/08\/word-image-36.png\"
\n*iOS\u63a8\u9001\u65e5\u5386\u6a21\u5f0f\u4e0b\u7684\u5e7f\u544a\u5c55\u793a\u673a\u4f1a\u662f\u5e73\u5747\u5206\u914d\u7684\uff0c\u4e0eCTR\u65e0\u5173\uff0c\u56e0\u6b64\u5728\u5b8c\u6210\u6d4b\u8bd5\u540e\uff0c\u6211\u4eec\u5efa\u8bae\u4fdd\u7559CTR\u6700\u9ad8\u768410\u4e2a\u5e7f\u544a\uff0c\u540c\u65f6\u4e0a\u4f20\u65b0\u5e7f\u544a\uff0c\u4ee5\u7ee7\u7eed\u5bfb\u627e\u70b9\u51fb\u901a\u8fc7\u7387\u66f4\u9ad8\u7684\u5e7f\u544a\u3002
\n*\u5728\u63a8\u9001\u901a\u77e5\u6a21\u5f0f\u4e0b\uff0c\u7cfb\u7edf\u4f1a\u81ea\u52a8\u9009\u62e9CTR\u6700\u9ad8\u7684\u5e7f\u544a\u8fdb\u884c\u8f6c\u5316<\/p>\n

\u2014 \u5728\u4e00\u4e2a\u8425\u9500\u6d3b\u52a8\u4e2d\u6d4b\u8bd5\u5404\u79cd\u5e7f\u544a\u521b\u610f
\n\u2014 \u5728\u5e7f\u544a\u6807\u9898\u4e2d\u4f7f\u7528\u8868\u60c5\u7b26\u53f7
\n\u2014 \u786e\u4fdd\u60a8\u7684\u7ade\u6807\u4ef7\u683c\u662f\u6839\u636e\u4f30\u7b97\u5668\u63a8\u8350\u7684\u4ef7\u683c\u8bbe\u7f6e\u7684\uff0c\u5982\u679c\u60a8\u7684\u7ade\u6807\u4ef7\u683c\u660e\u663e\u4f4e\u4e8e\u63a8\u8350\u4ef7\u683c\uff0c\u90a3\u4e48\u60a8\u5e94\u8be5\u5c06\u7ade\u6807\u4ef7\u683c\u63d0\u9ad8\u5230\u63a5\u8fd1\u63a8\u8350\u4ef7\u683c\u3002
\n\u2014 \u5c06\u60a8\u7684CTR\u548cCPM\u6307\u6807\u4e0e\u4f30\u7b97\u5668\u7ed9\u51fa\u7684\u5e73\u5747\u503c\u8fdb\u884c\u6bd4\u8f83\uff0c\u5982\u679c\u60a8\u7684\u6307\u6807\u8fdc\u4f4e\u4e8e\u5e73\u5747\u503c\u7684\u8bdd\uff0c\u60a8\u5c31\u5e94\u8be5\u5c1d\u8bd5\u65b0\u5e7f\u544a\u6216\u63d0\u9ad8\u7ade\u6807\u4ef7\u683c\u4ee5\u63d0\u9ad8\u60a8\u8425\u9500\u6d3b\u52a8\u7684CPM
\n\u2014 \u6309\u4e0d\u540c\u7684\u8ba2\u9605\u671f\u9650\u521b\u5efa\u591a\u4e2a\u4f7f\u7528\u76f8\u540c\u5730\u7406\u533a\u57df\u548c\u64cd\u4f5c\u7cfb\u7edf\u53c2\u6570\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u5177\u4f53\u5982\u4e0b\uff1a
\n1\u8425\u9500\u6d3b\u52a8 — \u4ec5\u5728\u8ba2\u9605\u7b2c\u4e00\u5929\u6295\u653e
\n2\u8425\u9500\u6d3b\u52a8 — \u4ec5\u5728\u8ba2\u9605\u7b2c\u4e8c\u5929\u6295\u653e
\n3\u8425\u9500\u6d3b\u52a8 — \u4ec5\u5728\u8ba2\u9605\u7b2c\u4e09\u5929\u6295\u653e
\n4\u8425\u9500\u6d3b\u52a8 — \u5728\u8ba2\u9605\u7b2c\u56db\u5929\u6295\u653e
\n5\u8425\u9500\u6d3b\u52a8 — \u5728\u8ba2\u9605\u7b2c\u4e94\u5929\u6295\u653e
\n6\u8425\u9500\u6d3b\u52a8 — \u5728\u8ba2\u9605\u7b2c6-14\u5929\u6295\u653e
\n7\u8425\u9500\u6d3b\u52a8 — \u5728\u8ba2\u9605\u7b2c15-30\u5929\u6295\u653e
\n8\u8425\u9500\u6d3b\u52a8 — \u5728\u8ba2\u9605\u7b2c31-365\u5929\u6295\u653e<\/p>\n

\u60a8\u53ef\u4ee5\u4f7f\u7528\u8425\u9500\u6d3b\u52a8\u8bbe\u7f6e\u4e2d\u7684\u4ee5\u4e0b\u529f\u80fd\u6765\u5b9e\u73b0\u8fd9\u4e00\u64cd\u4f5c\uff1a
\n\"https:\/\/clickstar.me\/blog\/en\/wp-content\/uploads\/2021\/08\/word-image-37.png\"<\/p>\n

\u7136\u540e\u8bbe\u5b9a\u5fc5\u8981\u7684\u5e7f\u544a\u6295\u653e\u5b9a\u4f4d\u53c2\u6570\uff0c\u5e76\u6839\u636e\u4f30\u7b97\u5668\u7ed9\u51fa\u7684\u4ef7\u683c\u4e3a\u6bcf\u4e2a\u8425\u9500\u6d3b\u52a8\u8bbe\u7f6e\u7ade\u6807\u4ef7\u683c\u3002<\/p>\n

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