{"id":489,"date":"2021-08-23T20:52:41","date_gmt":"2021-08-23T17:52:41","guid":{"rendered":"https:\/\/clickstar.me\/blog\/en\/?p=489"},"modified":"2021-08-23T20:52:41","modified_gmt":"2021-08-23T17:52:41","slug":"redirect-traffic-format-description-features-and-fields-of-application","status":"publish","type":"post","link":"https:\/\/clickstar.me\/blog\/en\/post\/489","title":{"rendered":"Redirect traffic \u2013 format description, features and fields of application"},"content":{"rendered":"

In our today\u2019s article we will talk about Redirect Traffic, describe the main principles of operation of an auction based on redirection, as well as fields of application of this format. Redirect traffic \u2013 is an ads format where user gets \u201cblindly\u201d redirected to your URL, which was specified inside the campaign settings. Particularly in our ads network based on redirections all users are being redirected to your links after subscription to push notifications.<\/p>\n

Contents<\/h5>\n

1. Creation of Ads Campaign<\/a>
\n2. Fields of Application<\/a>
\n3. Common Recommendations<\/a>
\n<\/a><\/p>\n

Creation of Ads Campaigns<\/h2>\n

At the moment of finalizing this article, the format is available in a private form. In order to activate the redirections in your ads account, it is required to have minimum of $500 in your balance. Redirection is activated based on request, hence all you need to do is to contact your personal manager via messenger and provide your login details of Clickstar account.<\/p>\n

Redirections include strict restrictions. The following verticals are prohibited<\/strong> from advertising: Adult, Crypto, Malware, Push Subscriptions. Any violation will cause blockage of your account with a penalty of $500.<\/p>\n

Volumes and traffic prices can be found at the following page https:\/\/clickstar.me\/capability<\/a>.<\/p>\n

The process of creating ads campaigns based on redirections is really straightforward, since you are not required to upload any graphical ads, because your landing already acts as an advertisement. In order to create a campaign based on Redirect Traffic, please follow the page below https:\/\/clickstar.me\/campaigns<\/a> and press \u201cCreate Campaign\u201d button. After that, you will see an interface of campaign settings:
\n<\/p>\n

There are 3 types of ads campaigns available in our system: Push Notification, IOS Push (calendars), Redirect Traffic. By default, Push Notification type is selected, hence in order to purchase redirect traffic<\/strong>, please select \u201cRedirect Traffic\u201d type, as shown in screenshots above.<\/p>\n

Next you are required to provide the campaign name and URL. The following tokens are available in the system for URL:
\n[feed] \u2014 stream identifier in our system
\n[hash] \u2014 identifier of website \/ platform in our system
\n[campaign] \u2014 campaign ID
\n[ip] \u2014 user IP
\n[country] \u2014 country code of a user
\n[platform] \u2014 device platform of a user
\n[browser] \u2014 user\u2019s browser
\n[price] \u2014 price that a click was purchased for
\n[clickid] \u2014 click identifier in our system
\n[subday] \u2014 subscription length
\n[fcap] \u2014 frequency of notifications display<\/p>\n

Furthermore, you are required to set up the parameters of campaign targeting. You will have access to the following settings:
\n\u2014 By countries
\n\u2014 By regions
\n\u2014 By connection type
\n\u2014 By operators
\n\u2014 By operating systems
\n\u2014 By versions of operating systems
\n\u2014 By devices
\n\u2014 By languages
\n\u2014 By websites \/ platforms (Black\/ White lists \u2014 filled by identifiers received with help of [hash] macros)
\n\u2014 By streams (Black \/ White lists \u2014 filled by identifiers received with help of [feed] macros)
\nParameters necessary to be filled, are marked as \u201crequired\u201d. If any of the parameters is not set, it will cause the traffic to come from all targets available for this parameter, e.g., if \u201cregions\u201d target is not set, then traffic will be coming from all available regions of a selected GEO location.<\/p>\n

After setting all targets, you are required to specify the traffic price. Our estimator will help you here \u2013 all you need is to press \u201cCalculate\u201d button and estimator will show an average price based on your settings:
\n\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435<\/p>\n

Afterwards, press \u201cSet max bid\u201d. It is worth pointing out that auction based on Redirect traffic operates with maxCPM<\/strong>, which means that \u201cTop price\u201d specified inside the estimator will be receiving 95% of entire traffic volume in the auction. Hence, if you want to get big volumes of traffic based on your targets, then always select \u201cSet max bid\u201d.<\/p>\n

Next, select an action that will happen to a campaign after the moderation (will be paused or proceed to work), and set all budget limits for campaigns (if that is necessary). Important note: budget limits function based on the same principle as balance-dependence, i.e., limit the speed of traffic reception based on the following levels:
\nBelow $200
\nBelow $150
\nBelow $100
\nBelow $50
\nThe lower the level, the less traffic will be released by the system. Hence, you want to reduce the volumes, then set the limits not lower than $210.
\nAfter setting all the limits, press \u201cSave changes\u201d button.<\/p>\n

All set! You have just created your first campaign. Now the campaign will be displayed in the https:\/\/clickstar.me\/campaigns<\/a>\u00a0 section and will be marked as \u201cOn moderation\u201d.
\n<\/p>\n

Ater completing the moderation, your campaign will be marked as \u201cWorks\u201d or \u201cPaused\u201d depending on selected action in campaign settings.
\n<\/a><\/p>\n

Fields of Application<\/h2>\n

Majority of volume from redirections in our network belongs to Android traffic. Detailed breakdown based on volume in operating systems can be found in the diagram below:
\n<\/p>\n

Based on the diagram above, the main conclusion is that the most reasonable way to start work in current format is with Android traffic. Any offers with an easy flow conversion will work perfectly in here, e.g., applications from Google Play (cleaners, VPN, antiviruses), sweepstakes based on SOI model, 1 click subscriptions, lending requests etc.<\/p>\n

Windows traffic has absolutely the same recommendations, except for applications from Google Play (instead of them, the most suitable option is antiviruses with CC Submit model).
\n<\/a><\/p>\n

Common Recommendations<\/h2>\n

The main recommendation for this format has already been defined above, but it is important to pinpoint it once again. Redirect Traffic operates based on maxCPM<\/strong>, which means that the same advertiser, who has set the highest price for 1000 displays, will be purchasing 95% from the entire traffic volume in the system. Please confirm the maximum price with your manager for more correct campaign settings. [hash] macro is necessary to be used for optimization of your campaign across all platforms.<\/p>\n

You are required to organize a maximum optimization of your landing for mobile devices. The less is the landing volume, the better layout will be produced, and the higher chances are to get a profitable campaign.<\/p>\n

Before starting to create campaigns, please familiarize yourself with volumes and prices of traffic at this page https:\/\/clickstar.me\/capability<\/a>, so that you don\u2019t waste extra time to launch a GEO without traffic.
\n\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435<\/p>\n

If you want to open a format for your account or you have any questions related to Redirect traffic, please do not hesitate to leave us comments and will do our best to help you!<\/p>\n","protected":false},"excerpt":{"rendered":"

In our today\u2019s article we will talk about Redirect Traffic, describe the main principles of operation of an auction based on redirection, as well as fields of application of this format. Redirect traffic \u2013 is an ads format where user gets \u201cblindly\u201d redirected to your URL, which was specified inside the campaign settings. Particularly in […]<\/p>\n","protected":false},"author":1,"featured_media":497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/clickstar.me\/blog\/en\/wp-json\/wp\/v2\/posts\/489"}],"collection":[{"href":"https:\/\/clickstar.me\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clickstar.me\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clickstar.me\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clickstar.me\/blog\/en\/wp-json\/wp\/v2\/comments?post=489"}],"version-history":[{"count":3,"href":"https:\/\/clickstar.me\/blog\/en\/wp-json\/wp\/v2\/posts\/489\/revisions"}],"predecessor-version":[{"id":499,"href":"https:\/\/clickstar.me\/blog\/en\/wp-json\/wp\/v2\/posts\/489\/revisions\/499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clickstar.me\/blog\/en\/wp-json\/wp\/v2\/media\/497"}],"wp:attachment":[{"href":"https:\/\/clickstar.me\/blog\/en\/wp-json\/wp\/v2\/media?parent=489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clickstar.me\/blog\/en\/wp-json\/wp\/v2\/categories?post=489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clickstar.me\/blog\/en\/wp-json\/wp\/v2\/tags?post=489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}